Brand activation addresses the key issues in the marketing of a brand or product. Activations make sure that your product/service goes in front of the desired target audience. It is the most effective way to engage with your audience, increase brand awareness – create a huge ripple effect in the media. It also gives tremendous scope for direct audience interaction, addressing their concerns and gathering inputs/feedbacks from them. Many brands prefers this marketing approach to stimulate the buying behavior and customer experience helping in quick conversions.