Portfolio

Pearl O Bright

October 25, 2023

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Services

Creative Design, Amaozn A+ Content, Packaging Design

Client

Astonea Labs

Year

2022

Website

Challenge

Our client needed a brand refresh to better reflect their evolving business values and appeal to a younger demographic.

In response to the dynamic shifts in their industry landscape and a desire to connect more effectively with a younger audience, our client recognized the imperative for a comprehensive brand refresh.

Driven by a commitment to remaining current, aligning with contemporary values, and resonating authentically with a dynamic audience, the refresh encompassed a holistic approach — from visual aesthetics and messaging to a profound reimagining of the overall brand experience.

Goal

We did some intense market research, refined their brand message, and created a brand new look to truly showcase their identity.

Armed with insights, we meticulously refined their brand message for authenticity and resonance. Beyond words, we embarked on a creative journey, crafting a fresh visual identity that truly showcases their unique essence. This integrated approach, blending refined messaging and a captivating visual aesthetic, empowers our client to confidently communicate their values and engage their audience in a meaningful way.

Result

The rebranded company experienced increased customer engagement, a boost in sales, and a stronger brand presence in the market.

The comprehensive initiative, extending beyond visual changes, resonated authentically with the audience, resulting in heightened engagement metrics and a tangible boost in sales. The company now stands on a more robust foundation, embodying a stronger and more compelling brand presence, setting the stage for continued success in the competitive market.